ABOUT THIS COURSE

Social media or social networking service are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Course Description

This course is suitable for all those whose main job is working in social media and digital marketing environment and builds in transferable skills such as communication, team working, interpersonal skills and the ability to reflect on personal learning.

Understanding Social Media’s role within a company, utilising and increasing presence through social media, use search engines Optimisation (SEO), website optimisation for mobiles, market to target customers using digital media, identify key bloggers and influencers and web development.

Course Content

• Principles of social media within business
• Principles of keywords and optimisation
• Social networking management for business
• Using collaborative technologies